Advertising

Conventional advertising may be the most suitable for your business needs.

Conventional advertising and digital advertising have significant differences in reach, costs, segmentation, interaction and measurement, and each may be better suited for different marketing objectives and business needs.

There are several differences between conventional advertising and digital advertising :

Scope

Conventional advertising is disseminated through mass media, such as billboards and flyers, and can reach a broad audience, but not necessarily a specific one. Instead, digital advertising is distributed through digital media, such as social media, search engines, websites, mobile applications or email and can reach a more specific and segmented audience.

Costs

Conventional advertising can be expensive due to the high costs of production and dissemination in mass media. On the other hand, digital advertising is usually more accessible and cheaper, especially for freelancers and small businesses.

Segmentation

Digital advertising allows a greater segmentation of the audience based on demographic, geographical characteristics, interests or behaviors, which allows reaching a more specific and relevant audience for your brand or company. Instead, conventional advertising can reach a broader audience, but not necessarily a specific one.

Interaction

Digital advertising allows greater interaction with the public, through actions such as clicks, comments, sharing or downloads, which can generate greater participation and involvement of the audience with your brand or company. In contrast, conventional advertising does not allow this direct interaction.

Measurement

Digital advertising allows a greater measurement and analysis of the results of a campaign, which allows adjusting and optimizing the strategy based on the data and results obtained. In contrast, conventional advertising does not allow for this detailed measurement of results.