Digital advertising

Significantly increase the visibility of your website and your sales with Google Ads, social networks, email marketing…

At CUERRA we use digital channels and tools to promote your products and services to your potential customers. Digital marketing includes a variety of activities such as search engine optimization (SEO) , paid advertising (SEM), social media marketing, email marketing, influencer marketing, content marketing and much more.

Digital advertising is an important part of modern marketing as more and more people spend more and more time online. It is an effective and cost-effective method of reaching a wide audience and building a brand image.

There are several differences between conventional advertising and digital advertising:

Scope

Conventional advertising is disseminated through mass media, such as billboards and flyers, and can reach a broad audience, but not necessarily a specific one. Instead, digital advertising is distributed through digital media, such as social media, search engines, web sites, mobile applications, or email, and can reach a more targeted and segmented audience.

Costs

Conventional advertising can be expensive due to the high costs of production and dissemination in mass media. Instead, digital advertising is usually more accessible and cheaper, especially for freelancers and small businesses.

Segmentation

Digital advertising allows a greater segmentation of the audience based on demographic, geographical characteristics, interests or behaviors, which allows reaching a more specific and relevant audience for your brand or company. On the other hand, conventional advertising can reach a broader audience, but not necessarily a specific one.

Interaction

Digital advertising allows greater interaction with the public, through actions such as clicks, comments, sharing or downloads, which can generate greater participation and involvement of the audience with your brand or company. On the other hand, conventional advertising does not allow this direct interaction.

Measurement

Digital advertising allows greater measurement and analysis of the results of a campaign, which allows adjusting and optimizing the strategy based on the data and results obtained. On the other hand, conventional advertising does not allow this detailed measurement of the results.