Graphic arts

Techniques and processes used in the production of printed materials, such as posters, brochures, catalogues…

Graphic arts are the set of techniques and processes used in the production of printed materials, such as posters, brochures, catalogs and packaging, among others.

These techniques include graphic design, typesetting, offset or digital printing, and screen printing. The graphic arts also cover the preparation and treatment of digital images, color correction, the production of films and plates for printing, and the manipulation and assembly of printed elements.

The graphic arts industry has evolved significantly with the advancement of digital technology and mass production, but it remains a critical part of the production of print materials around the world. The graphic arts play an important role in the creation of a wide range of printed products that are used in advertising, marketing, education, culture and communication in general.