Brand identity

It is the visual and conceptual representation of your company or brand in the mind of the public, and it is essential to create a strong relationship with consumers and differentiate yourself from the competition.

The corporate image is the visual and conceptual representation that your company or brand has in the mind of the public. It is the perception that consumers have of your company or brand based on your visual identity and the way in which it is presented through your products, services and communications.

The brand identity is a key element in your company’s marketing strategy, since it can influence the perception and attitude of the public towards the brand, which in turn can affect its commercial success. A solid and coherent corporate image can help you build a relationship of trust with consumers, increase brand loyalty and differentiate it from the competition.

The visual elements that make up the corporate image include the logo, colors, typography, images and iconography used in your company’s communication and marketing materials. However, the corporate image also encompasses other elements, such as the values and mission of the company.